Met-Rx
Met-Rx has always been iconic, helping athletes perform at their best level, but with more and more competition, they felt it was time to take a fresh look at their visual identity.
We leveraged beautiful food photography to dial up taste appeal, brought athletic meaning back into the mark by incorporating an upward angle, and tied a complex family of products together by consciously leveraging the core brand colors in a prominent way.
Work created at Hatch
