Met-Rx

Met-Rx has always been iconic, helping athletes perform at their best level, but with more and more competition, they felt it was time to take a fresh look at their visual identity.

We leveraged beautiful food photography to dial up taste appeal, brought athletic meaning back into the mark by incorporating an upward angle, and tied a complex family of products together by consciously leveraging the core brand colors in a prominent way.

Work created at Hatch

Met-Rx_Logo
Met-Rx_Bars
Met-Rx_Box
Met-Rx_Box_02
Met-Rx_Photography_Edit
Met-Rx_Pattern
Met-Rx_Posters

ALL WORK ┬ę
CORY UEHARA 2019