Mati needed a new visual identity that took on a more modern look and feel. Because it’s a craft-brewed energy tea, we dialed up the flavor-forward taste of the product by using bright, vibrant colors.

SKU specific patterning reiterates the fact that Mati gives you all the focus and energy you need, without the crash and prominent placement of the logo - switching between black and white backgrounds - helped to organize the system based off of sub-product lines.

Work created at Hatch


Full case study coming soon.

Cory Uehara
Design & Art Direction

Based in Portland, OR.